The chances are if you are recently engaged you will have already set up your Pinterest account and started fervently pinning some gorgeous wedding pins! If you haven’t set yourself up with some wedding planning boards yet then trust me, it won’t be long!!
WHAT IS PINTEREST?
Pinterest is a fabulous tool to help with your wedding planning and generating ideas. You can get it as an app on your phone so you can easily pin away whilst on your morning commute or relaxing infront of the TV in the evening. It actually works like a search engine, like google but for images. You type in your inspiration words to the search bar and it will throw back billions of related pins for you to peruse. Each pin has an image or infographic which has been pinned by another user for the public to see.
HOW DO I USE PINTEREST FOR PLANNING MY WEDDING?
Using Pinterest is fairly straightforward. You pin what you like onto your own boards for you to then refer back to. It basically becomes a digital, personalized mood board. Most of the time the pin will link back to the original content where the pin was created. I would highly recommend clicking through from the pin to the original website where the pin first came from because you will most likely find even more relevant inspiration.
TOP TIPS FOR SEARCHING ON PINTEREST:
1. Think about the words that resonate with the type of wedding you want. A great starting place for this will be the inspiration words you highlighted on p5 and p24 of The Wedding Blueprint. Then use these to search with.
2. Break your searches down into key areas e.g. invitations, food, dresses, suits, cake, bouquet, etc. The more specific you are with your search terms to more useful the pins that are thrown back to you will be.
3. Use your key areas as ways to organise your boards so you group together your pins so all the stationery ideas are together, all the food inspiration is together etc.
4. Do follow suppliers on Pinterest if you like their work and also follow UK based blogs on Pinterest, then you can mine them for UK specific suppliers. Think of it like a trail of breadcrumbs!
5. Use the pins you like the best to then start researching the suppliers involved in producing that image. If you find some pins local to where your wedding will be held then it’s a great tool for finding like-minded suppliers who have worked together already.
6. Do search your venue on Pinterest. The chances are you will find images taken at that venue which will show you ways you can best use the space.
A WORD OF CAUTION
Pinterest is a mixture of real-life photos and what is known as ‘styled shoots.’ Styled shoots are where a group of wedding professionals get together to create a mini, mock-up of a wedding to showcase their creativity. As a result you can find that some images are not easily replicated in a real wedding, due to costs, logistics etc. Always critique the images and read the original content to find out if it was a real wedding or not to help you.
Pinterest is global. My clients often show me images of amazing outside wedding set ups on a beach or in a dessert – not exactly possible in the UK with our English summers so don’t get too hung up on creating exactly what you see in an image. Also, given the global element there maybe items featured in the photo which may not be easy to find in the UK, or if you can they may be expensive. This can relate to furniture, flowers and décor.
Understandably the images on Pinterest are showcasing the best work of the supplier so what you don’t know is how much Photoshopping has happened to create that image, how much airbrushing has been needed to create that flawless skin etc. Again, be slightly critical of what you are looking at and don’t take it at face value.
Photographs are subject to editing and on a varying scale. You will find as you skim through wedding pins the variety of ways a photograph can be edited, for example dark and moody or airy and light. It is just something to be mindful of, that you may fall in love with a pin and want to recreate it but overall, the style is not your photographer’s natural style.
Copyright! Photographs are covered by copyright laws. The copyright is owned by the photographer. The item photographed is also the Intellectual property of the supplier who designed it. It is bad form to take another supplier’s work and ask another supplier to copy it exactly! Use it as inspiration to create something unique for you with your supplier’s expert input.
WHAT DO I DO WITH MY PINTEREST PINS?
Once you have done your initial collection of pins, in my experience you will find that there is a commonality between them, something that links them. This could be a colour scheme you have been particularly drawn to, a particular wedding design or venue style for example. My advice at this point would be to delete any duplicate pins and create another board to put your most favourite pins onto. You may find that you have only pinned images of tables for example so it will highlight to you that you need to go back and get some more inspiration for the other areas of your wedding.
Your board of favourite pins is then what you focus on. Keep this updated as you will probably find your taste and the trends change slightly as you progress through your planning, especially if you are planning over several years. Once you start to secure your final suppliers you can pull into that final board pins which are more representative of their works and how your wedding will end up looking. This means that you can start to really build up a truer picture of how your exact wedding will look.
Most wedding suppliers will ask to see your Pinterest board so they can get a feel for your wedding design, to see if you would be a good fit for their style and to get to know your priorities a little better. For visual based elements this can be invaluable – think flowers, table layouts, stationery, décor, hair and makeup.